I got a charming letter from Ashleigh, a “Business Development Representative” at Dotmailer, today:
I hope you’re well. My name is Ashleigh and I’m reaching out to users of MailChimp like you to let them know about dotmailer, because it’s very likely you could spend the same amount with dotmailer as you do with MailChimp and have a far superior platform at your fingertips.
Some of the key reasons 4,500+ businesses like Vizio, DHL, Asana & Converse use dotmailer are:
– A drag and drop editor like no other, providing you complete control without the need for a designer
– Segmentation to the most granular level, so you’re always communicating to the right people
– An automation suite with zero limitations, so you only communicate at the right time
– A dedicated customer success team and 24/5 telephone support, to give you the assistance you need, exactly when you need it
We’re also always happy to put a commercial agreement together that works for both of us, so how about we have an initial call to find out more about your requirements to see how dotmailer can help?
Setting aside “how the heck did you get my email from MailChimp?” question, I felt this was a bit odd. On Dotmailer’s own Terms of Service, I found Section 4.7, which states in part that customers shall “…obtain where appropriate express, specific and informed consent when obtaining personal data from data subjects…,” which was not done, and “keep full records of its customers opt-in/opt-out choices regarding unsolicited emails,” which I’m pretty sure they didn’t.
More importantly, section 5.1 states in part, that customers shall not “…use the Services to send unsolicited or unauthorised advertising, promotional material…” which is exactly what Ashleigh has done, here.
Ashleigh also seems to have violated section 5.2, which states in part that customers shall “not use the Services to upload or send to records purchased, rented or acquired from a third party in any way,” which Ashleigh has clearly done.
Section 5.5 also says Ashleigh shouldn’t have done this, stating in part that customers will not “use the Service to send email communications advertising or promoting email lists or services supporting unsolicited bulk email.” Punishments for doing so include “…[having] their account disabled without notice and with immediate effect,” which hopefully will happen to Ashleigh, although I certainly hope this doesn’t result in her losing her employment, as I’m sure she didn’t come up with this unsolicited email on her own.
Would you do business with a company that self-violates its own terms of service? I won’t. When you, as an organization, can’t even follow the rules you yourself lay down, then you’re unreliable and untrustworthy.
And look, I get it – it’s hard to market to people. But I maintain that, if you can’t respectfully market to people, with their consent, then you don’t deserve anyone’s business. Clogging up my inbox is disrespectful, and it creates ill will for your entire industry – making it more difficult for legitimate communications to get through. Simply because you can scream your electronic message into my digital earhole doesn’t mean you should do such a thing.
For shame, Dotmailer.