This one happens a lot in the tech world:
After declining for months, we tried a new tactic to increase ROI.
Ugh.
First of all, what have “we” been “declining” in? Has our health declined? Our finances? We don’t know.
We tried a new tactic for increasing ROI after it had been declining for months.
Oh, it’s the ROI that was declining, not us! Whew.
When I write, I do this all the time! I didn’t know it had a name but I need to stop.
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